In just two years, music video director Eif Rivera has done what some music video directors take a lifetime to accomplish. The South Bronx native has already worked with a laundry list of heavy hitters, collaborating with everyone from Lil Wayne and Diddy to A$AP Rocky and Nicki Minaj. But don’t get it twisted: it’s […]

Read more

Eif Rivera is the walking definition of the rookie and the vet. Despite only getting into the video directing field in 2011, the self-taught Bronx native has worked hard to gain the respect of his hip-hop peers. It took years of perseverance—and an undying love for the craft—to reach the status of being able to […]

Read more

Only in the video production world since 2011, Eif Rivera, video director, editor, and 3D graphic artist, has earned the respect of many rap heavy-weights. (He’s “the new Hype Williams,” according to Busta Rhymes.) But boy wonder isn’t a boy at all. Rivera has crafted everything from album artwork to promo t-shirts over the years. […]

Read more

Starz announced today that its upcoming original series “Power” will debut on Saturday, June 7th at 9pm ET/PT with the release of Executive Producer Curtis ‘50 Cent’ Jackson’s new music video for “Big Rich Town.” The single, which was created specifically for the show and will serve as the main title theme, is performed by […]

Read more

Directed/Edited by Eif Rivera Ass.Dir. John Cruz ERG Designs

Read more

Directed/Edited/Colored by Eif Rivera Dp- Mikko Timonen

Read more

Camera/Dp- Eif Rivera, John Cruz Edited by Eif Rivera Production- ERG Designs

Read more